Public backs charity donation Christmas gifts

Almost two thirds of people would welcome a friend, family member or work colleague making a charity donation in their name as a Christmas gift, a survey has found.

The survey of 1,000 people by digital fundraising specialist Charity Checkout found that 63% would be happy for a friend to make charitable donation in their name as a gift. Only one in ten people said they would be unhappy with the idea.

A similar proportion (59%) would welcome a family member making such a donation in their name as a gift, with 16% against this approach.

Of those surveyed 62% would welcome a work colleague making such a donation, while only 11% would be unhappy about this.

“The results from this research are very encouraging: only a small proportion of the public hold reservations about receiving a charitable donation in their name as a Christmas gift,” said Jamie Newton, Charity Checkout Marketing Manager.

“With 89% responding in a neutral or positive manner to a colleague donating on their behalf we should all be encouraged to swap a Secret Santa present to a charitable donation.”