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Report reveals biggest charitable donations from most-followed celebs

22 ago., 2019

Article from: Charity Update

Author: Lewis Catchpole

A new report from celebrityspendcomparison.com has revealed the most significant charitable donations from the most followed celebrities on Instagram.

The report reveals that singer Ariana Grande was the top fundraiser after raising £19,672,400 from the One Love Manchester concert to support victims of the May 22 terror attack.

In addition, actor Dwayne ‘The Rock’ Johnson was found to have donated £1,605,900 to the University of Miami, and also raised money for the 2018 LA Family Housing Awards at The Lot in West Hollywood on April 5, 2018.

Charity donations from top five highest-followed celebrities on Instagram:

NameNumber of Instagram FollowersNotable Charitable Donation
Cristiano Ronaldo176 million£1,204,400 to support children in Palestine
Ariana Grande160 million£19,672,400 from One Love Manchester concert
Selena Gomez153 million£802,960 raised in aid of St. Jude’s Children’s Research Hospital
Dwayne ‘The Rock’ Johnson150 million£1,605,900 donated to the University of Miami
Kim Kardashian144 million£401,500 donation from the Kardashian family to help the victims of tropical storm Harvey
Kylie Jenner141 million£401,500 for charity Smile Train through Kylie Cosmetics fundraiser

The report also found it’s not just the highest-followed celebrities that have made such significant donations. Brazilian footballer Neymar Junior donated the second-largest amount included in the report donating £4,817,730 to Instituto Neymar Jr – his organisation that provides education and health services for children in the community of city Praia Grand, São Paulo.

The highest-paid athlete in the world according to Forbes, Lionel Messi, also donated £182,830 to help fund projects with UNICEF in Kenya.

The report also emphasised the importance for charities of all sizes to consider using influencers to help promote a cause. This includes reaching out to well-known people, advocates and celebrities local to the area.

The report suggested tips to help garner support from celebrity influencers including:

  • Make sure influencers are relevant and have a genuine interest in the cause
  • Don’t ever ask for a specific amount, but be grateful for the exposure they could provide
  • Consider their connections for added promotion
  • Try to build a long-lasting relationship for future campaigns