Report reveals biggest charitable donations from most-followed celebs
Article from: Charity Update
Author: Lewis Catchpole
A new report from celebrityspendcomparison.com has revealed the most significant charitable donations from the most followed celebrities on Instagram.
The report reveals that singer Ariana Grande was the top fundraiser after raising £19,672,400 from the One Love Manchester concert to support victims of the May 22 terror attack.
In addition, actor Dwayne ‘The Rock’ Johnson was found to have donated £1,605,900 to the University of Miami, and also raised money for the 2018 LA Family Housing Awards at The Lot in West Hollywood on April 5, 2018.
Charity donations from top five highest-followed celebrities on Instagram:
|Name||Number of Instagram Followers||Notable Charitable Donation|
|Cristiano Ronaldo||176 million||£1,204,400 to support children in Palestine|
|Ariana Grande||160 million||£19,672,400 from One Love Manchester concert|
|Selena Gomez||153 million||£802,960 raised in aid of St. Jude’s Children’s Research Hospital|
|Dwayne ‘The Rock’ Johnson||150 million||£1,605,900 donated to the University of Miami|
|Kim Kardashian||144 million||£401,500 donation from the Kardashian family to help the victims of tropical storm Harvey|
|Kylie Jenner||141 million||£401,500 for charity Smile Train through Kylie Cosmetics fundraiser|
The report also found it’s not just the highest-followed celebrities that have made such significant donations. Brazilian footballer Neymar Junior donated the second-largest amount included in the report donating £4,817,730 to Instituto Neymar Jr – his organisation that provides education and health services for children in the community of city Praia Grand, São Paulo.
The highest-paid athlete in the world according to Forbes, Lionel Messi, also donated £182,830 to help fund projects with UNICEF in Kenya.
The report also emphasised the importance for charities of all sizes to consider using influencers to help promote a cause. This includes reaching out to well-known people, advocates and celebrities local to the area.
The report suggested tips to help garner support from celebrity influencers including:
- Make sure influencers are relevant and have a genuine interest in the cause
- Don’t ever ask for a specific amount, but be grateful for the exposure they could provide
- Consider their connections for added promotion
- Try to build a long-lasting relationship for future campaigns